Why dress up if you are not going to leave the house? During quarantine, I often find myself lounging in my husband’s T-shirts.
I have always loved dressing up and felt uncomfortable in an outfit that is less than my Sunday’s best. Even when athleisure was all the rage, I showed up to class in a tailored blazer and a pair of mules.
The shift in morale during the COVID-19 pandemic has changed that and not just for me.
While I would have never showed up to class in such an outfit and a messy bun, I have given up.
I sit through Zoom lessons with no makeup and a sloppy t-shirt. I have never been more comfortable with being ugly.
The fashion industry, in its attempt to reject this trend, scrambled to create a marketing strategy that would appeal to the changing workforce.
The beginning of shelter-in-place orders were met with landing pages dedicated to Work From Home or WFH outfits. Calls for people to share their WFH outfits were on every major brand’s social media.
Note that these WFH outfits were not loungewear — they were a direct rejection of loungewear.
Fashion was headed somewhere it had never been before. Last season, fashion was a plethora of shoulder-padded-to-the-heavens blazers and party dresses. Now, not so much.
The rush to avoid has had social media campaigns with lithe influencers lounging in monochrome blazer sets, wearing shoes and full makeup indoors. The fashion bloggers have taken this crusade to heart, with everybody publishing their take on why WFH outfits are important and highlighting the enhanced productivity associated with not staying in your pajamas all day.
As California reaches 6 weeks of quarantine, it seems the fashion industry has finally taken off its rose colored glasses. It is no longer a fight about who can make their clients drink the Kool-Aid of denial the longest.
Many have gone back to advertising their loungewear and self-care selections on their landing pages instead of promoting the latest WFH looks. The fashion world has now become a bloody fight to gain true client patronship based on their morals and how in touch they are with the world during these trying times.